{"id":4079,"date":"2017-06-25T21:17:28","date_gmt":"2017-06-25T19:17:28","guid":{"rendered":"https:\/\/rcymedia.eu\/?p=4079"},"modified":"2017-06-25T21:17:28","modified_gmt":"2017-06-25T19:17:28","slug":"cuando-la-publicidad-supera-la-ficcion-la-realidad","status":"publish","type":"post","link":"https:\/\/nuevarcymedia.rcymedia.com\/?p=4079","title":{"rendered":"[:es]CD Badajoz: cuando la publicidad supera la ficci\u00f3n&#8230; y la realidad.[:en]CD Badajoz: when advertising exceeds fiction &#8230; and reality.[:pt]CD Badajoz: quando a publicidade excede fic\u00e7\u00e3o &#8230; e realidade.[:fr]CD Badajoz : quand la publicit\u00e9 d\u00e9passe la fiction&#8230; et la r\u00e9alit\u00e9.[:]"},"content":{"rendered":"<p>[:es]<\/p>\n<h3>Ascenso del CD Badajoz<\/h3>\n<p>Hace unos meses recibimos en <strong>RC&amp;Media<\/strong> el encargo de hacer una campa\u00f1a de publicidad para el<a href=\"https:\/\/www.facebook.com\/cdbadajoz\/\" target=\"_blank\" rel=\"noopener\"><strong> CD BADAJOZ<\/strong><\/a>, muy conocido en Argentina, por haber sido propiedad de Marcelo Tinelli, el ya hist\u00f3rico presentador y productor de Late Nights albicelestes.<\/p>\n<p>El briefing pretend\u00eda agradecer al aficionado su apoyo y al mismo modo pedir perd\u00f3n por a\u00f1os anteriores donde las eliminatorias de ascenso hab\u00edan sido un fracaso deportivo.<\/p>\n<p>Como resultado una petici\u00f3n al aficionado, que olvidara el pasado, que olvidara los n\u00fameros, que olvidara la l\u00f3gica\u2026<\/p>\n<p><strong>Cuando los equipos deportivos se la juegan s\u00f3lo hay que pensar con el coraz\u00f3n.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fcdbadajoz%2Fvideos%2F10156346528813066%2F&amp;show_text=1&amp;width=\" width=\"560\" height=\"401\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Pasaron las eliminatorias y en todas las gr\u00e1ficas unimos la parte racional de una persona con su parte emocional, la que lleva la camiseta del equipo <strong>CD Badajoz<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4081\" src=\"https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18-724x1024.png?_t=1498419138\" alt=\"\" width=\"560\" height=\"792\" srcset=\"https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18-724x1024.png 724w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18-212x300.png 212w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18-768x1086.png 768w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18-1086x1536.png 1086w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18.png 1240w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Para la tercer y \u00faltima, se pens\u00f3 en ir un paso m\u00e1s all\u00e1: Transmitir que ese partido se gana con el coraz\u00f3n.<\/p>\n<p>Se eligi\u00f3 a dos cl\u00e1sicos de las gradas del <strong>Nuevo Vivero<\/strong>, que simbolizan al 100% el mensaje que quer\u00edamos transmitir.<\/p>\n<p>La campa\u00f1a ha gustado mucho y hemos recibido felicitaciones, pero el partido se lo van a perder. La edad y los problemas de salud, van a evitar que ambos acudan a las gradas. Un motivo m\u00e1s para poner todo el coraz\u00f3n en el partido m\u00e1s importante del a\u00f1o para la ciudad pacense.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4080\" src=\"https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07-726x1024.png?_t=1498419138\" alt=\"\" width=\"560\" height=\"790\" srcset=\"https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07-726x1024.png 726w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07-213x300.png 213w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07-768x1083.png 768w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07-1089x1536.png 1089w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07.png 1242w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><br \/>\nEl deporte tiene unos valores maravillosos, y es capaz de conseguir empat\u00eda con p\u00fablicos, clientes y consumidores.<\/p>\n<p>Nada mejor que apelar los sentimientos, al coraz\u00f3n, a las entra\u00f1as de las personas, para as\u00ed poder conseguir los objetivos de comunicaci\u00f3n.<\/p>\n<p><a href=\"https:\/\/nuevarcymedia.rcymedia.com\/contacto\/\"><strong>\u00bfQuieres saber m\u00e1s?<\/strong><\/a>[:en]<\/p>\n<h3>Ascent of CD Badajoz<\/h3>\n<p>A few months ago, we received an order from<strong> RC&amp;Media<\/strong> to create an advertising campaign for the <a href=\"https:\/\/www.facebook.com\/cdbadajoz\/\" target=\"_blank\" rel=\"noopener\">CD BADAJOZ<\/a>, well known in Argentina, because it was owned by Marcelo Tinelli, the now-known presenter and producer of Late Nights albicelestes.<\/p>\n<p>The briefing was intended to thank the fan for their support and in the same way to apologize for previous years where the promotion elimination had been a sporting failure.<\/p>\n<p>As a result, a request to the amateur, to forget the past, to forget the numbers, to forget the logic &#8230;<\/p>\n<p><strong>When sports teams play it, you just have to think with your heart.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fcdbadajoz%2Fvideos%2F10156346528813066%2F&amp;show_text=1&amp;width=\" width=\"560\" height=\"401\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>The eliminatory ones happened and in all the graphs we unite the rational part of a person with his emotional part, the one that takes the shirt of the <strong>CD Badajoz<\/strong> team.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4081\" src=\"https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18-724x1024.png?_t=1498419138\" alt=\"\" width=\"560\" height=\"792\" srcset=\"https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18-724x1024.png 724w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18-212x300.png 212w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18-768x1086.png 768w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18-1086x1536.png 1086w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18.png 1240w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>For the third and last, it was thought to go a step further: Transmit that this match is won with the heart.<\/p>\n<p>Two classics were chosen from the stands of the <strong>Nuevo Vivero<\/strong>, which symbolize 100% the message we wanted to convey.<\/p>\n<p>The campaign has been very popular and we have received congratulations, but the match will be lost. Age and health problems will prevent both from going to the stands. One more reason to put all the heart in the most important party of the year for the city of Palencia.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4080\" src=\"https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07-726x1024.png?_t=1498419138\" alt=\"\" width=\"560\" height=\"790\" srcset=\"https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07-726x1024.png 726w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07-213x300.png 213w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07-768x1083.png 768w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07-1089x1536.png 1089w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07.png 1242w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/p>\n<p>Sport has wonderful values, and is able to achieve empathy with audiences, customers and consumers.<\/p>\n<p>Nothing better than appealing to the feelings, to the heart, to the entrails of the people, in order to achieve the communication objectives.<\/p>\n<p><a href=\"https:\/\/nuevarcymedia.rcymedia.com\/contacto\/\" target=\"_blank\" rel=\"noopener\">You want to know more?<\/a>[:pt]<\/p>\n<h3>Subida do CD Badajoz<\/h3>\n<p>Alguns meses atr\u00e1s, recebemos um pedido da RC &amp; Media para criar uma campanha publicit\u00e1ria para o <a href=\"https:\/\/www.facebook.com\/cdbadajoz\/\" target=\"_blank\" rel=\"noopener\">CD BADAJOZ<\/a>, bem conhecido na Argentina, porque era de propriedade de Marcelo Tinelli, o conhecido apresentador e produtor de albicelestes do Late Nights.<\/p>\n<p>O briefing tinha a inten\u00e7\u00e3o de agradecer ao torcedor pelo seu apoio e da mesma forma pedir desculpas pelos anos anteriores, onde a elimina\u00e7\u00e3o da promo\u00e7\u00e3o havia sido um fracasso esportivo.<\/p>\n<p>Como resultado, um pedido ao amador, esquecer o passado, esquecer os n\u00fameros, esquecer a l\u00f3gica &#8230;<\/p>\n<p><strong>Quando as equipes esportivas jogam, voc\u00ea s\u00f3 precisa pensar com o cora\u00e7\u00e3o.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fcdbadajoz%2Fvideos%2F10156346528813066%2F&amp;show_text=1&amp;width=\" width=\"560\" height=\"401\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>As eliminat\u00f3rias ocorreram e em todos os gr\u00e1ficos unimos a parte racional de uma pessoa com sua parte emocional, a que tira a camisa da equipe do <strong>CD Badajoz<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4081\" src=\"https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18-724x1024.png?_t=1498419138\" alt=\"\" width=\"560\" height=\"792\" srcset=\"https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18-724x1024.png 724w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18-212x300.png 212w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18-768x1086.png 768w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18-1086x1536.png 1086w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18.png 1240w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Para o terceiro e \u00faltimo, foi pensado para dar um passo adiante: Transmitir que esta partida \u00e9 vencida com o cora\u00e7\u00e3o.<\/p>\n<p>Dois cl\u00e1ssicos foram escolhidos nos estandes do <strong>Nuevo Vivero<\/strong>, que simbolizam 100% da mensagem que quer\u00edamos transmitir.<\/p>\n<p>A campanha tem sido muito popular e recebemos parab\u00e9ns, mas a partida ser\u00e1 perdida. Idade e problemas de sa\u00fade impedir\u00e3o ambos de irem para as arquibancadas. Mais uma raz\u00e3o para colocar todo o cora\u00e7\u00e3o na festa mais importante do ano para a cidade de Palencia.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4080\" src=\"https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07-726x1024.png?_t=1498419138\" alt=\"\" width=\"560\" height=\"790\" srcset=\"https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07-726x1024.png 726w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07-213x300.png 213w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07-768x1083.png 768w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07-1089x1536.png 1089w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07.png 1242w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/p>\n<p>O esporte tem valores maravilhosos e \u00e9 capaz de alcan\u00e7ar empatia com o p\u00fablico, clientes e consumidores.<\/p>\n<p>Nada melhor do que apelar para os sentimentos, para o cora\u00e7\u00e3o, para as entranhas do povo, a fim de alcan\u00e7ar os objetivos de comunica\u00e7\u00e3o.<\/p>\n<p><a href=\"https:\/\/nuevarcymedia.rcymedia.com\/contacto\/\" target=\"_blank\" rel=\"noopener\">Voc\u00ea quer saber mais?<\/a>[:fr][vc_row][vc_column][vc_column_text css=\u00bb\u00bb]<\/p>\n<h3>Accession du CD Badajoz<\/h3>\n<p>Il y a quelques mois, nous avons re\u00e7u chez <strong>RC&amp;Media<\/strong> la mission de r\u00e9aliser une campagne publicitaire pour le <a href=\"https:\/\/www.facebook.com\/cdbadajoz\/\" target=\"_blank\" rel=\"noopener\"><strong>CD BADAJOZ<\/strong><\/a>, tr\u00e8s connu en Argentine pour avoir appartenu \u00e0 Marcelo Tinelli, l&#8217;historique pr\u00e9sentateur et producteur des Late Nights argentins.<\/p>\n<p>Le briefing visait \u00e0 remercier les supporters pour leur soutien et, par la m\u00eame occasion, \u00e0 demander pardon pour les ann\u00e9es pr\u00e9c\u00e9dentes o\u00f9 les barrages de mont\u00e9e avaient \u00e9t\u00e9 un \u00e9chec sportif.<\/p>\n<p>Le r\u00e9sultat fut une demande aux supporters : oublier le pass\u00e9, oublier les chiffres, oublier la logique\u2026<\/p>\n<p><strong>Quand les \u00e9quipes de sport jouent leur survie, il ne faut penser qu&#8217;avec le c\u0153ur.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fcdbadajoz%2Fvideos%2F10156346528813066%2F&amp;show_text=1&amp;width=\" width=\"560\" height=\"401\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Les barrages sont pass\u00e9s et, sur tous les visuels, nous avons li\u00e9 la partie rationnelle d&#8217;une personne \u00e0 sa partie \u00e9motionnelle, celle qui porte le maillot de l&#8217;\u00e9quipe <strong>CD Badajoz<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4081\" src=\"https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18-724x1024.png?_t=1498419138\" alt=\"\" width=\"560\" height=\"792\" srcset=\"https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18-724x1024.png 724w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18-212x300.png 212w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18-768x1086.png 768w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18-1086x1536.png 1086w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18.png 1240w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Pour la troisi\u00e8me et derni\u00e8re phase, nous avons pens\u00e9 aller plus loin : transmettre que ce match se gagne avec le c\u0153ur.<\/p>\n<p>Deux figures embl\u00e9matiques des tribunes du <strong>Nuevo Vivero<\/strong> ont \u00e9t\u00e9 choisies, symbolisant \u00e0 100 % le message que nous voulions faire passer.<\/p>\n<p>La campagne a beaucoup plu et nous avons re\u00e7u des f\u00e9licitations, mais ils vont manquer le match. L&#8217;\u00e2ge et les probl\u00e8mes de sant\u00e9 emp\u00eacheront les deux de se rendre au stade. Une raison de plus de mettre tout son c\u0153ur dans le match le plus important de l&#8217;ann\u00e9e pour la ville de Badajoz.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4080\" src=\"https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07-726x1024.png?_t=1498419138\" alt=\"\" width=\"560\" height=\"790\" srcset=\"https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07-726x1024.png 726w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07-213x300.png 213w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07-768x1083.png 768w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07-1089x1536.png 1089w, https:\/\/nuevarcymedia.rcymedia.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07.png 1242w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><br \/>\nLe sport poss\u00e8de des valeurs merveilleuses et est capable de susciter de l&#8217;empathie aupr\u00e8s des publics, des clients et des consommateurs.<\/p>\n<p>Rien de tel que de faire appel aux sentiments, au c\u0153ur, aux tripes des gens, pour atteindre les objectifs de communication.<\/p>\n<p><a href=\"https:\/\/nuevarcymedia.rcymedia.com\/contacto\/\"><strong>Vous voulez en savoir plus ?<\/strong><\/a>[\/vc_column_text][\/vc_column][\/vc_row][:]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace unos meses recibimos en RC&#038;Media el encargo de hacer una campa\u00f1a de publicidad para el CD BADAJOZ, muy conocido en Argentina, por haber sido propiedad de Marcelo Tinelli, conocido presentador y productor de Late Nights albicelestes.<br \/>\nEl briefing pretend\u00eda agradecer al aficionado su apoyo y al mismo modo pedir perd\u00f3n por a\u00f1os anteriores donde las eliminatorias de ascenso hab\u00edan sido un fracaso deportivo.  Hab\u00eda que cambiar la historia&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[9],"class_list":["post-4079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","tag-campanas-virales"],"_links":{"self":[{"href":"https:\/\/nuevarcymedia.rcymedia.com\/index.php?rest_route=\/wp\/v2\/posts\/4079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nuevarcymedia.rcymedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nuevarcymedia.rcymedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nuevarcymedia.rcymedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nuevarcymedia.rcymedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4079"}],"version-history":[{"count":0,"href":"https:\/\/nuevarcymedia.rcymedia.com\/index.php?rest_route=\/wp\/v2\/posts\/4079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nuevarcymedia.rcymedia.com\/index.php?rest_route=\/wp\/v2\/media\/4101"}],"wp:attachment":[{"href":"https:\/\/nuevarcymedia.rcymedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nuevarcymedia.rcymedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nuevarcymedia.rcymedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}